LOGO:
BRAND SYSTEM:
STATIONARY MOCKUP:
WRITE UP:
When you first look at CU Boulder's current logo and brand you do not think "college", let alone a 30,000 student, Pac-12 University. Boulder is a highly esteemed school with loving student and loyal alumni. For these reasons, we need a classic logo that is timeless and supports excellence.
I chose to use the font "Lora Regular" because it gives a simple yet authentic look for a school logo. I wanted to use a serif because of the roots in calligraphy which provide a well-established and traditional feel. Classic without crossing over to vintage or old was the goal and I think this font does a perfect job of that.
For the stationary set I chose to keep it very simple. This is an academic institution so I kept it very minimal and professional. On the letterhead I show it in multi-color and single color options and I include the university seal to make it legitimate. The gold color is Boulder's most distinct color so I highlighted it a lot on all of the stationary to make it easily recognizable.
Boulder needs to be taken seriously and branded like the amazing, well-rounded university that it is!